Culture and Hofstede en la investigacion de

How countries differ in their fundamental cultural traits and how these differences impact firms and businesses has been a recurring topic in international business research. Geert Hofstede's (1980) work on culture and the cultural dimensions has had high impact on research carried out in international business studies and has been used in a wider array of business/management disciplines to delve into a large variety of phenomena. In this study, we conduct a bibliometric analysis of the articles published in eight top ranked business journals that quoted Hofstede 's work, over a period of thirty years. Hofstede 's work is used as a key marker for culture. In a sample of 655 articles, we conducted citation and co- citation analyses to better understand the ties binding scholars, theories and ideas. Moreover, a longitudinal analysis of both cocitation and research topics allow us to observe and better understand how much does Hofstede--and culture--matter in international business studies and how research emphasis has changed over time. For instance, we noted how the emphasis of research has shifted from methodological concerns to help explaining, contextualizing why firms made the choices they did, and how operations ought to be managed. We discuss broadly the results, pointing some implications, especially for theory and scholars. Key words: Hofstede, Culture, International Business Research, Bibliometric Study, Review. A forma pela qual os paises diferem nas suas caracteristicas culturais fundamentais e como essas diferencas impactam as empresas e negocios tem sido um topico recorrente na investigacao em negocios internacionais. A obra de Geert Hofstede (1980) sobre cultura e dimensoes culturais tem tido forte impacto na investigacao realizada em negocios internacionais e tem sido utilizada em diversas disciplinas de Administracao para pesquisas de uma grande variedade de fenomenos. Neste artigo, realizou-se um estudo bibliometrico dos artigos publicados em oito periodicos internacionais de maior reputacao, que citam o trabalho de Hofstede, durante um periodo de trinta anos. Numa amostra de 655 artigos, analises de citacoes e cocitacoes permitem entender as ligacoes entre autores, teorias e ideias. A analise longitudinal de cocitacoes e dos temas investigados permite observar e compreender quanto e como Hofstede-- e a cultura--impactam a investigacao em negocios internacionais e como o foco da investigacao tem se alterado ao longo do tempo. Exemplificando