Cost of production of the yellow passion fruit

The objective of this work was analyze the economic culture of yellow passion fruit (Passiflora edulis) in Marilia-SP, the 2010/2011 crop year. Structures of effective operational cost and total operational cost of the culture per area unit were used to the phase of implementation and management of the crop per unit area and five indicators of profitability. Identified a total production cost of US$ 23,743.19 per hectare or US$ 1.19 per pound of fruit. The items of cost effective operating system that most burdened production corresponded to the operations of machinery (31.1%) and labor (23.5%). The profitability indicators proved to be unfavorable to the production system considered in due mainly to the high price of inputs and practices to control diseases. There is need for technical adjustments related to the handling of the crop plant to reduce the total cost of production in order to make the activity profitable. Index terms: passion fruit cultivation, dry system, operational costs, economic indicator, profitability. Objetivou-se analisar economicamente a cultura do maracuja-amarelo (Passiflora edulis) na regiao de Marilia-SP, safra de 2010/2011. Foram utilizadas estruturas do custo operacional efetivo e custo operacional total referente a fase de implantacao e conducao da lavoura por unidade de area e cinco indicadores de rentabilidade. Identificou-se um custo total de producao de R$ 37.751,67 por hectare ou R$ 1,89 por quilo da fruta. Os itens do custo operacional efetivo que mais oneraram o sistema de producao corresponderam as operacoes de maquinas (31,1%) e mao de obra (23,5%). Os indicadores de rentabilidade mostraram-se desfavoraveis para o sistema produtivo analisado, em decorrencia, principalmente, do alto preco dos insumos e praticas para controle de doencas. Ha necessidade de adequacoes tecnicas relacionadas com o manejo fitossanitario da cultura para a reducao do custo total de producao de modo a tornar a atividade rentavel. Termos para indexacao: maracujazeiro, sistema sequeiro, custo operacional, indicador economico, rentabilidade.