Michel-Louis Rouquette and the social thinking architecture model/Michel-Louis Rouquette et le modele de l'architecture de la pensee sociale

If social psychology has made one thing possible, it was the possibility of acknowledging that the human being is definitely not, at least spontaneously, "rational". All leads to think that while people do not conform to the scientific norm in their everyday reasoning, it is not always because they are incapable of doing so, but rather because some "preferences" make them think differently. From 1973, Michel-Louis Rouquette proposes the notion of "social thinking" considering that everyday thinking, which is expressed in casual conversation, in the transmission of rumors, in the reporting of memories, or in the passion of crowds, does not possess any of the specificities and constraints of scientific thinking that we might compare it to, but does have others. In other words, it has its own coherence and logic that must be understood and retrieved by social psychology. After the presentation of the social thinking architecture, the regulation principles of such kind of thinking are exposed through various empirical illustrations. Keywords: social thinking architecture; Michel-Louis Rouquette; social representations; attitudes. Si la psychologie sociale a bien permis une chose, c'est de reconnaitre que l'individu humain n'est decidemment pas, du moins spontanement, >. Tout donne a penser que si les gens ne se conforment pas a la norme scientifique dans leurs raisonnements quotidiens, ce n'est pas toujours qu'ils en sont incapables, mais plutot parce que des > les conduisent a raisonner autrement. Des 1973, Michel-Louis Rouquette propose la notion de considerant que la pensee quotidienne, celle qui s'exprime dans les conversations de tous les jours, dans la transmission des rumeurs, la narration des souvenirs, ou les passions des foules, ne possede finalement aucune des specificites et des contraintes de la pensee scientifique a laquelle on puisse la comparer mais qu'elle en a d'autres. Qu'elle possede, autrement dit, une coherence et une logique propres qu'il revient a la psychologie sociale de comprendre et de restituer. Apres l'exposition de l'architecture de la pensee sociale, les principes de regulation de ce type de pensee seront presentes a travers plusieurs illustrations empiriques. Mots Clef: architecture de la pensee sociale; Michel-Louis Rouquette; representations sociales; attitudes.