The concept and importance of style in cartography/ Stiliaus samprata ir svarba kartografijoje

The paper outlines the concept of cartographic style that is applicable to practically every type of maps. The structure of the style is rather complex and can be influenced by geographic space, time and culture. The purpose of cartographic stylistics is to assure that all the elements of visualization consistently support an appropriate perception of map information by the target group. Three largely independent criteria, that can be separately applied to different map components on the one hand and combine composition and other aspects into one system on the other, are specified as decorativeness, expressiveness and originality. Four major groups of styles have been defined by a general degree of the graphic enhancement of visualised data: 'minimal, 'standard', conventional and conspicuous. Within conventional and conspicuous stylistic groups, more concrete style types such as laconic, constructive, expressive, lightsome, aggressive, soft, antique, luscious, extravagant and artistic are defined. Keywords: map, cartography, style, stylistic analysis, visualization Nagrinejama kartografinio stiliaus samprata, taikoma ivairiu tipu zemelapiams. Stilistine zemelapio struktura yra gana sudetinga, je itakoja geografine erdve, laikas ir kulteriniai ypatumai. Kartografines stilistikos tikslas yra uztikrinti, kad visi vizualizacijos elementai butu tarpusavyje susije ir kryptingai prisidete prie geresnio kartografines informacijos suvokimo konkrecioje zemelapio naudotoju grupeje. Straipsnyje evardinti trys didele dalimi tarpusavyje nepriklausomi stilistiniai zemelapio kriterijai: dekoratyvumas, ekspresyvumas ir originalumas. Jie gali buti atskirai taikomi skirtingiems zemelapio elementams, bet kartu leidzia apjungti kompozicinius ir kitus dizaino aspektus i vieninga sisteme. Pagal zemelapio grafinio dizaino priemonie taikymo lyge ir pobuda isskiriamos keturios stilie grupes" minimales, standartizuoti, tradiciniai ir isskirtiniai. Tradicinie ir isskirtinie stilie grupese apibrezti ir pakomentuoti dar keli neretai pasitaikantys stiliu tipai: lakoniskas, konstruktyvusis, ekspresyvusis, agresyvusis, zaismingas, senovinis, puosnusis, lyriskasis, ekstravagantiskas ir meninis. Konkretizuojant stilie apibrezimus tipo apimtyje, turi buti naudojama daugiau parametre, tokiu kaip harmonija, kontrastas, istorines ir kulterines asociacijos ir kt. Lit. 10. Pav. 8. Lent. 3.