Fake news, social media and marketing: A systematic review

•A total number of 117 interdisciplinary studies relating to fake news are reviewed.•Only seven studies come from the marketing discipline.•Five themes related to fake news are identified.•Antecedents and outcomes of fake news are promising themes for marketing research. There is growing concern amo...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of business research 2021-01, Vol.124, p.329-341
Hauptverfasser:	Domenico, Giandomenico Di, Sit, Jason, Ishizaka, Alessio, Nunan, Daniel
Format:	Artikel
Sprache:	eng
Schlagworte:	Business schools Disinformation Fake news Marketing Marketing research Misinformation Social media Systematic review
Online-Zugang:	Volltext
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