"Pioneers, Girlfriends and Wives:" An Agenda for Research on Women and the Organizational Culture of Broadcasting

This article reports the results o f a qualitative study of women in television and radio broadcasting. Its purpose is to chronicle career experiences and to relate those experiences to the culture of mass media organizations. Fourteen women managers in a major metropolitan market were interviewed about their own career paths and the overall status of women in the industry. Based on these interviews, the article suggests questions for future research on women in broadcast management.