THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL

THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL

Through the Nestle Coordination Center for Nutrition, Nestle set up a special Commission to monitor whether the company was following a marketing code for infant formula established by the World Health Organization. The formation of this Commission was a high-risk innovative move on Nestle's pa...

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Veröffentlicht in:The Journal of business strategy 1986-02, Vol.6 (4), p.19-23
Hauptverfasser: Muskie, Edmund S., Greenwald, Daniel J.
Format: Artikel
Sprache:eng
Schlagworte:
Audits
Baby foods
Business ethics
Case studies
Commissions
Food processing industry
Management of crises
Multinational corporations
Nestle-Switzerland
Public relations
Social conditions & trends
Social responsibility
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Zusammenfassung:Through the Nestle Coordination Center for Nutrition, Nestle set up a special Commission to monitor whether the company was following a marketing code for infant formula established by the World Health Organization. The formation of this Commission was a high-risk innovative move on Nestle's part. The result has been that this Commission was instrumental in settling the controversy surrounding Nestle's marketing of the formula in Third World countries.
ISSN:0275-6668
2052-1197
DOI:10.1108/eb039127