Labeling genetically engineered food: the consumer's right to know?

A statewide survey assessed Oregon voters' reasons for supporting or opposing a November 2002 ballot measure requiring labeling of genetically engineered (GE) foods. Of the 499 who voted on the measure, 34% supported labeling and 55% opposed it. Women, urban dwellers, and households with environmental organization membership tended to favor labeling. Reasons behind voting decisions varied widely. Consumers' right to know was a major reason for support. Cost was a major concern of the opposition. A higher percentage of those who favored labeling was "not at all likely" or "not too likely" to purchase GE-labeled food.