Food production, human nutrition and the impact of health messages: a public health perspective. [Meeting paper]

Moves to permit health claims and messages in food labelling and advertising, and concurrent moves to relax food standards related to vitamin and mineral fortification may bring about a 'nutrition power race' between competing products and companies in the Australian food industry. This may have adverse effects on public health, in particular, health consequences or latent side effects arising from the potentially toxic synergistic/antagonistic impact of novel food products and highly fortified foods; and from consumer confusion.