Webb-TV reklam Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm

In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make concl...

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Bibliographische Detailangaben
Hauptverfasser:	Haddad Sabri Jean 1987- , Södertörns högskola, Institutionen för kommunikation, medier och it, Idensjö Carl 1987, Haddad Sabri Jean 1987-, Södertörns College, Department of Communication, Media and IT
Format:	Web Resource
Sprache:	eng ; swe
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Beschreibung
Zusammenfassung:	In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers. Självständigt arbete på grundnivå (kandidatexamen) 10 poäng / 15 hp Självständigt arbete på grundnivå (kandidatexamen) 10 poäng / 15 hp In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.