"Hur ska jag nu bli känd?" En orientering i ett föränderligt medielandskap

The music distribution in Sweden and the world is rapidly changing. The music industry, however, has been reluctant to change the way they distribute music. The consequence has been that illegal music files have been available for downloading to anyone with an Internet connection. Because of the illegal downloading a new law have been implemented in an attempt to stop this behaviour. Our theory is that in implementing the IPRED-law, the sites that were hosting most of the illegal material will experience a severe decrease in traffic. Because of this, small un-established artists will have an even harder time reaching an audience and spreading their music, since less people will visit the sites where they have uploaded it. In order to investigate the issues these artists face we conducted a qualitative ethnographical investigation among artists and people working in the music industry. We also followed the debate about IPRED in the media, in order to get a good base to stand on for our investigation. Out of the data collected from the qualitative investigation we made a documentary, in addition to this report, showing the consequences un-established artists must handle in order to continue spreading their music. Taking on the artist perspective, we asked ourselves the question: “How will I now get famous?” We found that the artists believed that the law would cause more trouble then it would take care of, but that it in the long run would have no significant impact on the consumers downloading behaviour. In the end, our results showed that un-established artist would have to find new ways to make their music know to the public. Music services such as Spotify and MySpace showed to be considered the main channels for successful future distribution. Självständigt arbete på grundnivå (kandidatexamen) 10 poäng / 15 hp Självständigt arbete på grundnivå (kandidatexamen) 10 poäng / 15 hp The music distribution in Sweden and the world is rapidly changing. The music industry, however, has been reluctant to change the way they distribute music. The consequence has been that illegal music files have been available for downloading to anyone with an Internet connection. Because of the illegal downloading a new law have been implemented in an attempt to stop this behaviour. Our theory is that in implementing the IPRED-law, the sites that were hosting most of the illegal material will experience a severe decrease in traffic. Because of this, small un-established artists wi