New Channels for Old Businesses: Examining the Drivers and Obstacles of Mobile Commerce Adoption for Complex Products

Bibliographische Detailangaben

1. Verfasser:	Heinze, Jörg
Format:	Web Resource
Sprache:	eng ; ger
Schlagworte:	m-commerce, service quality, information quality, perceived risk, complex products, means-end approach, product expertise, face-to-screen service, polynomial equation modeling, insurance Management
Online-Zugang:	Volltext bestellen
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