Why Students Pursue the Business Degree: A Comparison of Business Majors Across Universities

In this study, the authors sought to investigate (a) which factors were most important in students' choice of a business major, (b) how well students understood their major and the business world, (c) how that understanding affected their expectations of career success, and (d) whether differen...

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Veröffentlicht in:Journal of education for business 2002-09, Vol.78 (1), p.28-32
Hauptverfasser: Kim, David, Markham, F. Scott, Cangelosi, Joseph D.
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container_title Journal of education for business
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creator Kim, David
Markham, F. Scott
Cangelosi, Joseph D.
description In this study, the authors sought to investigate (a) which factors were most important in students' choice of a business major, (b) how well students understood their major and the business world, (c) how that understanding affected their expectations of career success, and (d) whether differences among students affected their choice of different business fields. The authors surveyed business students majoring in accounting, finance, marketing, management information systems/computer information systems (MIS/CIS), management, and general business.
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source EBSCOhost Business Source Complete; Education Source
subjects Accounting
Business Education
Business schools
Career Choice
Career development planning
Careers
College students
Colleges & universities
Course Content
Employment
Enrollment Influences
Enrollments
Higher Education
Information systems
Majors (Students)
Management information systems
Marketing
Polls & surveys
Questionnaires
Specialization
Student Attitudes
Students
Success
Undergraduate Students
Universities
Vocational Interests
title Why Students Pursue the Business Degree: A Comparison of Business Majors Across Universities
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