Why Students Pursue the Business Degree: A Comparison of Business Majors Across Universities
In this study, the authors sought to investigate (a) which factors were most important in students' choice of a business major, (b) how well students understood their major and the business world, (c) how that understanding affected their expectations of career success, and (d) whether differen...
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Veröffentlicht in: | Journal of education for business 2002-09, Vol.78 (1), p.28-32 |
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creator | Kim, David Markham, F. Scott Cangelosi, Joseph D. |
description | In this study, the authors sought to investigate (a) which factors were most important in students' choice of a business major, (b) how well students understood their major and the business world, (c) how that understanding affected their expectations of career success, and (d) whether differences among students affected their choice of different business fields. The authors surveyed business students majoring in accounting, finance, marketing, management information systems/computer information systems (MIS/CIS), management, and general business. |
doi_str_mv | 10.1080/08832320209599694 |
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source | EBSCOhost Business Source Complete; Education Source |
subjects | Accounting Business Education Business schools Career Choice Career development planning Careers College students Colleges & universities Course Content Employment Enrollment Influences Enrollments Higher Education Information systems Majors (Students) Management information systems Marketing Polls & surveys Questionnaires Specialization Student Attitudes Students Success Undergraduate Students Universities Vocational Interests |
title | Why Students Pursue the Business Degree: A Comparison of Business Majors Across Universities |
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