Why Students Pursue the Business Degree: A Comparison of Business Majors Across Universities

In this study, the authors sought to investigate (a) which factors were most important in students' choice of a business major, (b) how well students understood their major and the business world, (c) how that understanding affected their expectations of career success, and (d) whether differences among students affected their choice of different business fields. The authors surveyed business students majoring in accounting, finance, marketing, management information systems/computer information systems (MIS/CIS), management, and general business.