The Teening of Childhood

The Teening of Childhood

The market and advertising media aimed at children has skyrocketed in recent years. Many new products targeting 8-12-year-olds appeal to their sense of teen fashion, image consciousness, and independence from adults. Describes the development of this market aimed at early adolescents and how it is c...

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Veröffentlicht in:American educator 2000, Vol.24 (1), p.20
1. Verfasser: Hymowitz, Kay S
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Child Development
Children
Early Adolescents
Marketing
Mass Media Role
Puberty
Television Viewing
United States History
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Beschreibung
Zusammenfassung:The market and advertising media aimed at children has skyrocketed in recent years. Many new products targeting 8-12-year-olds appeal to their sense of teen fashion, image consciousness, and independence from adults. Describes the development of this market aimed at early adolescents and how it is changing childhood as Americans have known it. (SM)
ISSN:0148-432X