Designing Effective International Business Programmes for Senior Export Executives

In nearly all developing countries, the need to upgrade the marketing management skills of business executives in international trade is increasing rapidly. The capacity of existing training institutions, however, needs to be strengthened in order to meet the future requirements of the business comm...

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Veröffentlicht in:Journal of teaching in international business 1990-05, Vol.1 (3-4), p.7-27
1. Verfasser: Cellich, Claude
Format: Artikel
Sprache:eng
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