BIG IMPACT TEACHING MOMENTS IN THE BIG EASY

BIG IMPACT TEACHING MOMENTS IN THE BIG EASY

The Teaching Moments sessions at the 2019 Society for Marketing Advances Annual Conference offered 34 teaching solutions from marketing educators. The aim of the sessions was to quickly advance teaching ideas, allowing other instructors to adopt these techniques in their own classrooms. This article...

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Veröffentlicht in:Marketing education review 2020-04, Vol.30 (2), p.89-91
Hauptverfasser: Drehmer, Charles E., Coker, Kesha K., Gala, Prachi
Format: Artikel
Sprache:eng
Schlagworte:
Agencies
Bias
Class Activities
College Faculty
Conferences (Gatherings)
Cooperative Learning
Ethics
Handheld Devices
Instructional Innovation
Marketing
Student Projects
Teaching Methods
Undergraduate Study
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Zusammenfassung:The Teaching Moments sessions at the 2019 Society for Marketing Advances Annual Conference offered 34 teaching solutions from marketing educators. The aim of the sessions was to quickly advance teaching ideas, allowing other instructors to adopt these techniques in their own classrooms. This article features eight of the best teaching moments from the conference, as determined by peer reviews. Additional support materials for these teaching innovations are available at the Web sites of the Society for Marketing Advances or DePaul University's Center for Sales Leadership.
ISSN:1052-8008
2153-9987
DOI:10.1080/10528008.2020.1753542