Career Selection: Role of Parent's Profession Mass Media and Personal Choice

This study explores the effects of parents profession" mass media" and personal choice" on students career selection. The data was collected through online survey method by employing Systematic Random Sampling technique from the first semester students of three leading business schools of Lahore. This study validates that parents profession" has influence on students career choice. Similarly personal choice" has strong and direct impact on students career selection. Moreover this study claims that media is also playing a significant role in career selection. In addition all three factors including parents profession" mass media" and personal choice" have mutual influence on career choice of students as well. The study claims that mass media" and personal choice" have more impact than parents profession influence on students career choices.