Will Computer Engineer Barbie® Impact Young Women's Career Choices?

Will Computer Engineer Barbie® Impact Young Women's Career Choices?

Controversy and fanfare accompanied the announcement in 2010 by Mattel, Inc. of the Barbie® doll's 126th career--computer engineer. Even though women have been and still are in a minority in the information technology (IT) and computer science (CS) fields, enough women voted for the computer en...

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Veröffentlicht in:Information systems education journal 2012-12, Vol.10 (6), p.4
Hauptverfasser: Martincic, Cynthia J, Bhatnagar, Neelima
Format: Artikel
Sprache:eng
Schlagworte:
Career Choice
College Students
Computer Science
Computer Science Education
Disproportionate Representation
Engineering Education
Enrollment
Females
Information Technology
Online Surveys
Role Models
Stereotypes
Student Attitudes
Student Recruitment
Toys
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Zusammenfassung:Controversy and fanfare accompanied the announcement in 2010 by Mattel, Inc. of the Barbie® doll's 126th career--computer engineer. Even though women have been and still are in a minority in the information technology (IT) and computer science (CS) fields, enough women voted for the computer engineer as the next career for Barbie® on Mattel's website that it won the overall vote, while the winning choice voted for by young girls was news anchorwoman. The discrepancy resulted in Mattel producing Barbie® dolls in both careers. This paper reports the results of a survey completed by women in the IT and CS fields regarding their attitudes about and purchases of Computer Engineer Barbie®.
ISSN:1545-679X
1545-679X