A Process of Environmental Education Communication through Community Cultural Activity Area

The purpose of this research was: 1. To investigate social context, environment, way of life and community culture. 2. To gather the views and opinions regarding environmental conservation and restoration. 3. To synthesize a process of environmental education communication based on community cultural activity area. 4. To evaluate the efficacy of the environmental education communication processes. This research uses Participatory Action Research (PAR) along with a Civil Society Forum. The results revealed that the environmental situation in the community was most likely changed from rural to urban and has environmental problems, there was the process of community cultural area (CCA) but with lack of local people participation. The local people needed to restore and conserve their environmental situation and way of life; of Thai-Mon culture for the next generation. The overall environmental education learning level and process of environmental education communication levels were located at moderate levels of 3.37 average with 0.64 standard deviation and at 3.20 average with 0.56 standard deviation respectively. Therefore, the element of the process of environmental education communication was as follows: Sender: the committee, the performers and organizers of Amphaeng Community cultural activity area. Message: community identity, community story, community problem, the needs of local people. Chanel: community cultural area activities. Receiver: local people. Impact: restoration and conservation of their environment, way of life, community biodiversity, and a better quantity of life. The evaluation of the efficacy of the environmental education communication processes were located at a high level of 4.60 in 6 projects established by local people.