Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (81st, Baltimore, Maryland, August 5-8, 1998). Advertising

The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim); "Perceptions of Japanese Advertising: A Q-Methodological Study of Advertising Practitioners in Japan" (Fritz Cropp); "Codes of Conduct: Public Images and Silent Voices" (Jean Grow vonDorn); "Using Sentence Importance Ratings for Investigating Effectiveness of Advertising Copy Blocks: A Preliminary Test" (Robert Meeds); "Adver-Thai-sing Standardization: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Boundaries?" (Chompunuch Punyapiroje, Mariea Grubbs Hoy, and Margaret Morrison); "Preparing Students for Real-World Ethical Dilemmas: A Stakeholder Approach" (Anne Cunningham and Eric Haley); "Holistic Curriculum Assessment Case Study: Using Educators and Professionals to Evaluate Employment Qualifications of Recent Graduates" (Dennis James Ganahl); "Identifying Critical Teamwork Tools: One Way To Strike a Balance between Team Training and Course Content" (Brett Robbs and Larry Weisberg); "Assessing Advertising Effectiveness: A Comparison of Two Real-Time Measures of Ad Liking" (Fuyuan Shen); "Integrating Hypermedia Instruction into an Advertising Communications Graphics Classroom" (Stacy James); "Information Processing of Web Advertising: Modified Elaboration Likelihood Model" (Chang-Hoan Cho); "A New Taxonomy with Cultural Reflection for Comparative Advertising Styles" (Kazumi Hasegawa); "Cognitive Dissonance Theory and Advertising: It's Time for a New Look" (Don Umphrey); "Political Advertising and Candidate Appraisal: How Political Advertisements Prime Voters to Evaluate Candidates and Influence Vote Choice" (Qimei Chen, Christina L. Fiebich, and Jennifer L. Williams); "Differential Effects of Self-Assessed Consumer Knowledge and Objective Consumer Knowledge on Responses to Print Ads for Technical Products" (Robert Meeds); "The American Way to Menstruate: Feminine Hygiene Advertising and Adolescent Girls" (Debra Merskin); and "Advertising Educators' Textbook Adoption Practices" (Louisa Ha). (RS)