Small Business Planning and Management for the First-Time Entrepreneur

Written with the small business manager and first-time entrepreneur in mind, this book provides the adult learner, in a class or alone, with activities and questions to increase understanding. These are intended to aid decision making as plans are made for the chosen enterprise. The book is divided into five parts: Looking at Entrepreneurship, Planning for Entrepreneurship, Marketing Your Product or Service, Financial Management, and Managing Small Business. Key concepts are given at the beginning of each chapter, along with the goals or objectives for the chapter. Most key concepts appear only in the first chapter in which they are used. Case studies are used to illustrate the issues and problems discussed in each chapter. Names have been changed in these true stories and the locations fictionalized to protect the identities. Appendixes provide a sample partnership agreement, sample articles of incorporation, applicable federal income tax forms, a glossary, and index. (YLB)