The Press Relations of a Local School District: An Analysis of the Emergence of School Issues

The Press Relations of a Local School District: An Analysis of the Emergence of School Issues

Press coverage of a suburban midwest school district is analyzed as a set of time series of observations including the amount and quality of coverage. Possible shifts in these series because of the emergence of controversial issues are analyzed statistically using the Integrated Moving Average Time...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Morris, Jon R, Guenter, Cornelius
Format: Text Resource
Sprache:eng
Schlagworte:
Bond Issues
Classification
Mathematical Models
News Media
Public Relations
Statistical Studies
Suburban Schools
Time Series Analysis
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Beschreibung
Zusammenfassung:Press coverage of a suburban midwest school district is analyzed as a set of time series of observations including the amount and quality of coverage. Possible shifts in these series because of the emergence of controversial issues are analyzed statistically using the Integrated Moving Average Time Series Model. Evidence of significant shifts in quantity but not quality of reporting was found. Implications for school district relations with the press are discussed. (Author)