DISTRIBUTING CONTENT TO MULTIPLE RECEIVERS USING MULTICAST CHANNELS

There is described a method of distributing a first piece of content to multiple receivers. The first piece of content comprises a plurality of content portions. The method comprises: (a) for each of a plurality of selected content portion of the plurality of content portions, there being two or more versions of each said selected content portion, allocating each version of that selected content portion to a respective multicast channel; and (b) providing each receiver with access to a respective group of the multicast channels, each receiver being identifiable at least in part by means of the respective group of multicast channels for that receiver. A corresponding multicast system and receiver are also described.