A process for preparing a detergent bar composition

A process for preparing a detergent bar composition comprising from 5 to 70% by weight fo detergent active, from 0.5 to 30% by weight of amorphous alumina, from 0.5 to 30% by weight of at least one akali metal salt of carboxylic acid, from 10 to 55% by weight of water, and 0-30% of detergent builder, which process comprises the steps of: a) reacting one or more precursors of the detergent active and at least one carboxylic acid with an aluminium containing alkaline material to obtain a mixture of amorphous alumina, carboxylate and detergent active at a temperature between 25° C. to 95° C.; b) adding any other actives or additives such as herein described to the mixture of step (a); and c) converting the product into bars.