VIDEO DISPLAY CONTROL METHOD, APPARATUS AND DEVICE, AND MEDIUM AND PRODUCT

Provided in the embodiments of the present application are a video display control method, apparatus and device, and a medium and a product. The method comprises: acquiring a live-streaming video stream, wherein the live-streaming video stream includes a plurality of image frames and target quality indexes of the image frames; according to coding resolutions of the image frames and the target quality indexes corresponding to the image frames, determining an interface type corresponding to a scaling operation on the image frames, wherein the interface type is a hardware interface type or a software interface type; and calling a scaling interface corresponding to the interface type, so as to perform the scaling operation on the image frames, and then rendering and displaying the image frames in a video playing window on a live-streaming room interface. In the present application, the target quality indexes of the image frames that are given when the live-streaming video stream is pushed are used as standards, a