ADVERTISEMENT PLACEMENT METHOD AND APPARATUS

Provided in the present application are an advertisement placement method and apparatus. The method comprises: a terminal device sending, to an advertisement server, an advertisement request which is generated by the terminal device, wherein the advertisement request comprises a first site identifie...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: JIANG, Ming, JIN, Youqi, WANG, Xing
Format: Patent
Sprache:chi ; eng ; fre
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Beschreibung
Zusammenfassung:Provided in the present application are an advertisement placement method and apparatus. The method comprises: a terminal device sending, to an advertisement server, an advertisement request which is generated by the terminal device, wherein the advertisement request comprises a first site identifier, the first site identifier is used for identifying a site, the site is used for presenting an H5 page, and the advertisement request is used for requesting the acquisition of one or more advertisements; the advertisement server determining, according to the received advertisement request, a first device identifier corresponding to the terminal device, wherein the first device identifier is used for identifying the terminal device; and the advertisement server returning, on the basis of the first device identifier and to the terminal device, an advertisement which is placed on the H5 page. On the basis of a pre-stored correspondence between a site identifier and a device identifier, when only the site identifier i