METHOD FOR RECOMMENDING KEYWORD USING EXPOSURE INDEX, AND DEVICE THEREFOR

Disclosed are a method for recommending a keyword using an exposure index, and a device therefor, the device for recommending a keyword using an exposure index comprising: a communication unit which exchanges data with at least one market platform, and communicates with a seller terminal used by a s...

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Bibliographische Detailangaben
1. Verfasser:	YOO, Yongsuk
Format:	Patent
Sprache:	eng ; fre ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Disclosed are a method for recommending a keyword using an exposure index, and a device therefor, the device for recommending a keyword using an exposure index comprising: a communication unit which exchanges data with at least one market platform, and communicates with a seller terminal used by a seller; a storage unit which stores product information of products sold online by the seller through the market platform; and a control unit which, by using a keyword selected for an arbitrary target product among the products sold online by the seller through the market platform, searches for the target product on an online market serviced by the market platform, checks the exposure location of the target product in the search results, and computes an exposure index of the selected keyword according to the checked exposure location. L'invention concerne un procédé de recommandation d'un mot-clé utilisant un indice d'exposition, et un dispositif pour cela, le dispositif de recommandation d'un mot-clé utilisant un indice d'exposition comprenant : une unité de communication qui échange des données avec au moins une plateforme de marché, et communique avec un terminal de vendeur utilisé par un vendeur ; une unité de stockage qui stocke des informations de produit de produits vendus en ligne par le vendeur par l'intermédiaire de la plateforme de marché ; et une unité de commande qui, en utilisant un mot-clé sélectionné pour un produit cible arbitraire parmi les produits vendus en ligne par le vendeur par l'intermédiaire de la plateforme de marché, recherche le produit cible sur un marché en ligne desservi par la plateforme de marché, vérifie l'emplacement d'exposition du produit cible dans les résultats de recherche, et calcule un indice d'exposition du mot-clé sélectionné en fonction de l'emplacement d'exposition vérifié. 노출지수를 이용한 검색어 추천 방법 및 이를 위한 장치를 제시하며, 노출지수를 이용한 검색어 추천 장치는 하나 이상의 마켓 플랫폼과 데이터를 교환하고, 판매자가 이용하는 판매자 단말과 통신하는 통신부, 상기 판매자가 상기 마켓 플랫폼을 통해 온라인 판매하는 상품 각각의 상품정보를 저장하는 저장부, 그리고 상기 판매자가 상기 마켓 플랫폼을 통해 온라인 판매하는 상품들 중에서 임의의 대상 상품에 대하여 선정된 검색어를 이용하여 상기 마켓 플랫폼이 서비스하는 온라인 마켓에서 상기 대상 상품을 검색하며, 검색 결과에서 상기 대상 상품의 노출위치를 확인하여, 확인된 노출위치에 따른 상기 선정된 검색어의 노출지수를 연산하는 제어부를 포함한다.