REPEATED VIEWING DEVICE ANALYSIS METHOD AND ANALYSIS SYSTEM FOR RETRIEVING ADVERTISING TIME PERIOD

Provided by the present invention is a repeated viewing device analysis method and analysis system for carrying out visualization by using a means in which a time period having a better promotional effect for an advertisement and so on that contains a program promotion may be viewed objectively and...

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Bibliographische Detailangaben
Hauptverfasser: KATAOKA, Hideo, SUGIURA, Motonobu, HAMAZAKI, Yukari
Format: Patent
Sprache:chi ; eng ; fre
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Zusammenfassung:Provided by the present invention is a repeated viewing device analysis method and analysis system for carrying out visualization by using a means in which a time period having a better promotional effect for an advertisement and so on that contains a program promotion may be viewed objectively and for retrieving an advertising time period. The repeated viewing device analysis method in an embodiment comprises: acquiring the number of viewing devices for a selected program A in one channel, i.e., first data (D1); acquiring the number of respective viewing devices for multiple programs (B) (1~y) played back within a past determined period of the selected program (A), i.e., second data (D2) (1~y); retrieving third data (D3) (1~y) representing the number of repeated viewing devices from among the first data (D1) and the second data (D2) (1~y) of the selected program (A), and acquiring data used for visualization associated with the third data (D3) (1~y). La présente invention concerne un procédé d'analyse de dis