METHOD AND DEVICE FOR ESTABLISHING WEBPAGE QUALITY MODEL

A method and device for establishing a webpage quality model. The method comprises: excavating selected user behavioral indicators, comprised in a search engine log, of all webpages from the search engine log, and calculating the webpage quality of the corresponding webpages according to the excavated selected user behavioral indicators of all the webpages (S11); extracting selected quality characteristics, comprised in the search engine log, of all the webpages from the search engine log (S12); and establishing a webpage quality model according to the webpage quality and the selected quality characteristics, comprised in the search engine log, of all the webpages (S13). The webpage quality model established according to the scheme has a high accuracy, the accuracy of the calculated webpage quality is high, and therefore the accuracy of a webpage ranking result and the user experience are ensured. L'invention concerne un procédé et un dispositif pour établir un modèle de qualité de page Web. Le procédé consis