VALUATION OF AN ADVERTISEMENT IN A PRINTED ADVERTISING CIRCULAR

A method for valuating an advertisement included in a printed advertising circular comprises computing a plurality of scores measuring aspects of the advertisement, and computing a quantitative valuation of the advertisement by computing a weighted aggregation of the scores. At least the computing o...

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Bibliographische Detailangaben
Hauptverfasser:	WHALLEY, SCOTT, T, RICE, JAMES, P
Format:	Patent
Sprache:	eng ; fre
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method for valuating an advertisement included in a printed advertising circular comprises computing a plurality of scores measuring aspects of the advertisement, and computing a quantitative valuation of the advertisement by computing a weighted aggregation of the scores. At least the computing of the weighted aggregation is performed by a digital processing device. The scores optionally include an advertisement size score. The scores optionally include at least one competition score measuring an aspect of competing advertisements also included in the printed advertising circular. The scores optionally include at least one past history score selected to adjust the quantitative valuation based on past advertising history of a product advertised by the advertisement. L'invention concerne un procédé d'estimation d'une publicité apparaissant dans un prospectus publicitaire imprimé, le procédé comportant les étapes consistant à calculer une pluralité de scores mesurant des aspects de la publicité et à calculer une estimation quantitative de la publicité en calculant un agrégat pondéré des scores. Au moins l'étape de calcul de l'agrégat pondéré est effectuée par un dispositif de traitement numérique. Les scores peuvent éventuellement comprendre : un score de taille de la publicité; au moins un score de concurrence mesurant un aspect de publicités concurrentes apparaissant également dans le prospectus publicitaire imprimé; et / ou au moins un score d'historique passé choisi pour ajuster l'estimation quantitative sur la base d'un historique publicitaire passé d'un produit promu par la publicité.