FRAMEWORK FOR SELECTING AND DELIVERING ADVERTISEMENTS OVER A NETWORK BASED ON COMBINED SHORT-TERM AND LONG-TERM USER BEHAVIORAL INTERESTS

Targeted advertising content is provided for display in a page over a network in accordance with a technique in which advertisements are selected based on a determination of a user's short-term and long-term behavioral interests. Short-term and long-term information relating to a user's on...

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Bibliographische Detailangaben

Hauptverfasser:	LIU, HONGCHE, ZAMANIAN, M.S., KIUMARSE
Format:	Patent
Sprache:	eng ; fre
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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