System and method for providing audio-visual content

A system and method for providing access to audio-visual (AV) content, such as music or video clips, is described that includes providing an openly accessible code on an item or packaging associated with the item, and a second (limited-access) code associated with the same item or packaging. The first code and the second code can be a quick-response code or other scannable code, or a string of alphanumeric characters. Access to a sample and a full version of the AV content can be provided when the first code or second code, respectively, is scanned, or entered on a particular website or other location, using a device such as a computer, smartphone, or tablet computer. The sample can be a portion or a reduced-quality version of the full AV content. The AV content can be related to images and/or words provided on or associated with the item.