Display device and method for reducing power consumption through backlight control of on and off light source regions

There is provided a display device which includes a display panel, a backlight that has a plurality of light sources and applies light to the display panel, a human body detector configured to detect a human body located around the display panel, a human body information acquisition unit configured to acquire information on the human body, and a control that controls an operation of a user recognition unit when the human body is detected in a standby mode, performs user recognition based on the acquired human body information, controls an operation of the display panel such that notification information of the user is displayed in a portion of the display panel, and turns some light sources out of the plurality of light sources on. According to the invention, for the user who views the display device, the local dimming is performed on the backlight which provides content information desired by the user utilizing only a portion of the display device. Therefore, it is possible to increase dynamic contrast and reduce power consumption more than in global dimming. Accordingly, the user may enter a personalized mode of a TV, and content information is provided to the user in the standby mode.