System and method for customizing search results from user's perspective

A new approach is proposed that contemplates systems and methods to generate customized subjective search results from the perspective of a user who conducts the search or any other subject entity of chosen by the user. A scored subject list is created from the user's network of sources/subjects/contacts, where each element on the list is a subject/source and the score reflects the subject's potential influence or closeness of its connection/relation with the user. Once created, the subject list is then used as a bias filter on the list of citations from search results. With such influence-weighted citation scores, objects and/or subjects from citations of subjects that have big influence on or enjoy high respect from the user will be ranked prominently in the search result presented to the user, thus biasing the search results from the user's perspective.