Service discovery management

In one implementation, an access point includes a wireless communications interface, a service discovery module in communication with the wireless communications interface, and a forwarding module. The service discovery module is to receive a service discovery message, to identify a service discovery announcement within the service discovery message, and to determine whether the service discovery announcement is allowed by a service filter. The forwarding module is to forward a portion of the service discovery message including the service discovery announcement if the service discovery announcement is allowed by the service filter and to drop the portion of the service discovery message including the service discovery announcement if the service discovery announcement is not allowed by the service filter.