System and method for determining TV tune-in attribution

Methods and apparatus are provided for determining a lift metric regarding effectiveness of a digital ad campaign for an audio-visual work on subsequent viewership of the audio-visual work. Viewed content from a universe of monitored AV audio-visual devices is collected. Identifiers of audio-visual...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Chordia Ashish, Kodige Raghu Srinivas, Kalampoukas Lampros, Sahasrabudhe Nikhil
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	Methods and apparatus are provided for determining a lift metric regarding effectiveness of a digital ad campaign for an audio-visual work on subsequent viewership of the audio-visual work. Viewed content from a universe of monitored AV audio-visual devices is collected. Identifiers of audio-visual devices that received an ad impression for the audio-visual work are also collected. The lift metric may be determined from statistical analysis of this data.