Synchronization of media interactions using context

Embodiments of the present invention provide secondary content that is synchronized to progress within a primary media content. The secondary content, may be a comment, an emote, a poll, a contextual advertisement, a special feature, or other communication synchronized to a particular point in the media. Examples of media include movies, games, television shows, sporting events, video conferences, online chat sessions, and others. Some events are synchronized using time sequencing to a particular spot within a time-based media content. The events may be published through social media outlets. The progress point associated with the event may be directly accessed by selecting a link within the event.