Displaying exercise data

There is provided a server computer system configured to acquire recorded exerise data of an exercise performed by an exeriser; acquire recorded location data of the exercise, wherein the location data depicts a route travlled during the exerise; acquire a map of an area which comprises the trivlled route; generate the dynamic execise presentation on the basis of the exercise data andthe location data, wherein the dynamic exercise presentation comprises: displaying the exercise data as a function of the location data on a display having the map as a background, and automatically moving a pointer on the display along the traveled route on the basis of the location data such that the moving pointer depocts the location of the exerciser on the travlled route as the exercise advances; and cause a display of the exercise presentation on the display via a network.