Incentive-based app execution

Systems and methods of a personal daemon, executing as a background process on a mobile computing device, for providing personal assistant to an associated user is presented. Also executing on the mobile computing device is a scheduling manager. The personal daemon executes one or more personal assistance actions on behalf of the associated user. The scheduling manager responds to events in support of the personal daemon. More particularly, in response to receiving an event the scheduling manager determines a set of apps that are responsive to the received event and from that set of apps, identifies at least a first subset of apps for execution on the mobile computing device. The scheduling manager receives feedback information regarding the usefulness of the executed apps of the first subset of apps and updates the associated score of each of the apps of the first subset of apps.