Collaboration management systems

Systems, configurations, and methods of managing collaboration of content are disclosed. A content collaboration system can be configured to manage collaborating subject matter within one or more activity streams. A user can create a new collaboration object associated with particular content using the content collaboration system. The content collaboration system is configured to format data related to the collaboration object according to the different activity stream formats and to insert the formatted data into the one or more activity streams. Other users are allowed to collaborate around the particular content on the different activity streams. The content collaboration system is configured to update the collaboration object according to the collaboration on the different activity streams.