Traffic system and method for placing advertisements with content broadcast networks

A computer-implemented system and method for incorporating advertising breaks across one or more broadcast networks. The system and method involve gathering information from several different data files, analyzing the same, making real-time logic decisions and exporting a new data file that can be i...

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Bibliographische Detailangaben
Hauptverfasser:	Balgar Asif Abdul Muneer, Elmasri Mark T, Hardy David S
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	A computer-implemented system and method for incorporating advertising breaks across one or more broadcast networks. The system and method involve gathering information from several different data files, analyzing the same, making real-time logic decisions and exporting a new data file that can be imported into a traffic system of the type used to manage the placement of advertisements/commercials in television programs including normalized break windows, break counts, inventory allocations and break sequences.