Registering, transferring, and acting on event metadata

A technique and associated mechanism is described for registering event metadata at a first site, transferring the event metadata to a second site using a portable module, and processing the event metadata at the second site. A user can register the event metadata at the first site in the course of consuming broadcast content. Namely, when the user encounters an interesting portion of the broadcast content, the user activates an input mechanism, resulting in the storage of event metadata associated with the interesting portion on the portable module. The second site can upload the event metadata from the portable module and, in response, provide content associated with the event metadata, including recommended content associated with the event metadata.