Data-driven alert prioritization

A technique provides alert prioritization. The technique involves selecting attributes to use as alert scoring factors. The technique further involves updating, for an incoming alert having particular attribute values for the selected attributes, count data to represent encounter of the incoming alert from perspectives of the selected attributes. The technique further involves generating an overall significance score for the incoming alert based on the updated count data. The overall significance score is a measure of alert significance relative to other alerts. Scored alerts then can be sorted so that investigators focus on the alerts with the highest significance scores. Such a technique is well suited for adaptive authentication (AA) and Security Information and Event Management (SIEM) systems among other alert-based systems such as churn analysis systems, malfunction detection systems, and the like.