Determination of advertisement impact

Media content may include one or more advertisements for a product or a company, and such an advertisement may display a visual object (e.g., a logo) of an advertiser. An advertisement impact machine accesses media content, where the media content includes a frame within which the visual object is d...

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Bibliographische Detailangaben
Hauptverfasser:	Tanner Rudolf, Gee John M
Format:	Patent
Sprache:	eng
Schlagworte:	BROADCAST COMMUNICATION CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Media content may include one or more advertisements for a product or a company, and such an advertisement may display a visual object (e.g., a logo) of an advertiser. An advertisement impact machine accesses media content, where the media content includes a frame within which the visual object is depicted. The advertisement impact machine accesses a viewer count that represents a number of viewers of the media content. The advertisement impact machine determines a duration during which the visual object is presented within the media content. The advertisement impact machine determines an impact factor based on the duration and on the viewer count. The impact factor may then be provided by the advertisement impact machine as a numerical score indicating a degree of effectiveness of an advertisement that includes the visual object within the media content.