Targeted advertising and customized display of advertisements in satellite broadcasting

Targeted advertising and customized display of advertisements in satellite broadcasting

Selecting a content filler from a plurality of content fillers in a satellite broadcast comprises receiving a content in a first broadcast frequency channel, and a plurality of content fillers in a respective plurality of second broadcast frequency channels, wherein the content includes a gap in con...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Visweswariah Karthik, Sankaranarayanan Karthik
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Selecting a content filler from a plurality of content fillers in a satellite broadcast comprises receiving a content in a first broadcast frequency channel, and a plurality of content fillers in a respective plurality of second broadcast frequency channels, wherein the content includes a gap in content to be filled by one of the plurality of content fillers, the gap in content defined by a start indicator and an end indicator. The receiver transmits the content to a display device. The receiver determines a second broadcast frequency channel, from among the plurality of second broadcast frequency channels and responsive to receiving the start indicator, switches to the determined second broadcast frequency channel, transmits the content filler in the determined second broadcast frequency channel to the display device. Responsive to receiving the end indicator, the receiver switches to the first broadcast frequency channel and transmits the content to the display device.