Method, apparatus, and computer program product for non-scannable device discovery

In an example embodiment, a method includes determining, by an apparatus, whether the apparatus provides data for other wireless devices to request from the apparatus in response to wireless device discovery messages transmitted by the apparatus; and transmitting, by the apparatus, wireless device discovery messages including an indication that additional information should not be requested from the apparatus in response to the wireless device discovery messages, without establishing a connection with the apparatus, the indication being in response to the determination that the apparatus does not provide data for other wireless devices to request from the apparatus in response to the wireless device discovery messages.