Methods and computer program products for taking a secondary action responsive to receipt of an advertisement

A method for programming a secondary device responsive to an advertisement, including: requesting a file and associated content identifier responsive to the advertisement; receiving the advertisement and a supplementary information associated with the advertisement; presenting a user with an option...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	Koch Robert Alan, Malik Dale W
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method for programming a secondary device responsive to an advertisement, including: requesting a file and associated content identifier responsive to the advertisement; receiving the advertisement and a supplementary information associated with the advertisement; presenting a user with an option to initiate a request for an activity in response to the supplementary information; and performing the requested activity in response to the user request.