Digital signage for immersive views

Techniques for generating and superimposing digital signage onto an immersive view. In an exemplary embodiment, certain entities are occluded or otherwise unviewable in an immersive view of an environment. For such entities, digital signage may be generated and superimposed in a suitable area of the immersive view, and further indicating, e.g., directions to such entities from a viewing location, as well as other metadata, such as business name, website, etc. To determine whether a nearby entity is displayed in the immersive view, a planar layout storing geometrical data associated with entities in the vicinity may be loaded and processed.