Systems and methods for adapting mobile multimedia content delivery service

The invention relates to a system and method for adapting mobile multimedia content delivery service to enhance the quality of experience of one or more users. This invention involves identifying all the contexts from different domains associated with the mobile multimedia content delivery service that can impact on the quality of experience of the end user. The invention maps the contexts with the quality of experience impactors. Based on this information an abstract adaptation model is created to define basic rules of adaptation. This model also defines the threshold for adaptation and also the different adaptation actions corresponding to different contexts. This model can be transformed into an implementable adaptation model taking real time constraints into consideration. The available contexts in real time are mapped with the contexts present in the abstract model and then decision making module decides when to adapt and how to adapt the multimedia content.